The Death of the Music Business Industry‘ in 2008 Says New Report

New report details emerging music promotion trends to be successful in today’s new music business model.

The music business as we know it is dying a fast death and gone are those days of pressing up and selling CDs. That’s bad news for those still playing the same old music game but definitely not bad news for those artists and labels willing to ride the new wave. But all is not lost with the music industry. Emerging trends in online marketing and social media optimization has created new opportunities to market to a larger audience.

Those who survive will see the need to step outside of the traditional label relationship and be more cost effective while still being able to make money and have longevity in the business. Those who fail will continue to do what they’ve been doing. Nevertheless, there are some hot new trends to jump start any music promotion campaign in 2008.

8 MUSIC PROMOTION TRENDS FOR 2008

Viral Videos: We saw what it did for Soulja Boy. Imagine what a little creativity could do in your online promotions.

Digital Sales: It’s killed CD sales but created new sales opportunities (i.e. ringtones, mobile marketing, etc). Combine your digital sales with your Myspace, Facebook, & social media marketing strategy.

Free Music: It’s not completely free but funded by advertisers and sponsors. Heard of RCRD LBL or Spiral Frog? Find out how Puma & other advertisers are helping their artists promote their songs.

Online PR: Print media is always a great source of publicity but notice how magazines are shrinking in size and becoming less content & way too much ads. Besides, online PR gets your message out quicker and to a larger audience.

Blog, Blog, & Blog: Besides being a great tool to stay in touch with your audience, blogging also helps to optimize your search engine rank.

Guerrilla Marketing: Nothing beats in your face marketing that you can’t seem to avoid.

Control at the Hands of Your Audience: It worked for Radiohead when they let their fans name the price of their CD. It could work for you.

New media technologies: Myspace, Facebook, Ning, Bebo, Joost TV, Goodstorm Mixtapes. Need I say more.

Article Source: http://dj-spyder.blogspot.com

For more education on careers in the music industry, check out: www.Music-Career-Guide.com

***

BIRNAM Arts Centre is hosting a Songwriting Workshop on Saturday, February 23, from 10am until 5pm, presented by Phil Rasmussen.

Phil has been involved in songwriting for 18 years, having studied music at Strathclyde University from where he graduated in 1999 with a BA Honours degree specialising in composition. His music has featured in short films, websites, adverts and podcasts, and he is also a session musician and university lecturer.

The workshop does not require participants to be able to read music notation but they should have a prior knowledge of chords either on keyboard or guitar.

The workshop will concentrate on a chord based method for successful songwriting. Many styles of music will be examined to reveal very similar tricks and techniques.

There will be an in-depth look at lyrics as well as some aspects of poetry and various sources of inspiration.

Participants work in groups to experiment with the methods shown during the workshop, the fee for which is £22.

To book call 01350 727674 or go online at www.birnamarts.com

For more education on careers in the music industry, check out: www.Music-Career-Guide.com

***